{"id":6420,"date":"2016-07-06T09:03:02","date_gmt":"2016-07-06T07:03:02","guid":{"rendered":"https:\/\/lcm-content.web-email.at\/en\/?p=6420"},"modified":"2017-03-16T10:58:39","modified_gmt":"2017-03-16T08:58:39","slug":"idea-marathon-first-prize-won-lcm-employee-drives-to-silicon-valley-california","status":"publish","type":"post","link":"https:\/\/lcm-content.web-email.at\/en\/idea-marathon-first-prize-won-lcm-employee-drives-to-silicon-valley-california\/","title":{"rendered":"Idea marathon first prize won: LCM employee drives to Silicon Valley, California"},"content":{"rendered":"<p style=\"text-align: justify;\">At the marathon of ideas at the IMAGINE16 conference in Innsbruck, Austria, the <a href=\"http:\/\/www.asset-consumerism.eu\">project ASSET<\/a> together with Johannes Klinglmayr from Linz Center of Mechatronics GmbH is awarded with a Silicon Valley Tour to the USA. The convincing project will dive in to the inspiring world of start-ups and radical innovation in Silicon Valley. A whole week of networking and inspiration will boost the ASSET project and its idea.<\/p>\n<p style=\"text-align: justify;\">The project provides a product overview to consumers in the supermarket. While consumers are shopping, they obtain a comprehensive outline of how the projects match their individual attitude. In Spanish and Estonian supermarket chains, consumers can try the new functionality. &#8220;Our comprehensive and compact view on products will empower consumers and change consumerism&#8221;, proclaims Johannes Klinglmayr.<\/p>\n<p style=\"text-align: justify;\">This is a fast and impressive take up of the young project ASSET. Awarded with considerable EU-funding in 2015, the ASSET project started operation in January 2016. The &#8221; Instant Gratification for Collective Awareness and Sustainable Consumerism&#8221; project is made possible by a consortium of research institutions, retailers, consumer organizations, SMEs and universities in Spain, Germany, Austria, Estonia and Switzerland. www.asset-consumerism.eu<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6412\" src=\"https:\/\/lcm-content.web-email.at\/wp-content\/uploads\/2016\/07\/IMG_20160627_154308-1-e1467631197589.jpg\" alt=\"IMG_20160627_154308\" width=\"940\" height=\"1252\" \/><\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\">Share this information<\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a 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